SECO International announced Wilburn (Bill) Lord, Jr., O.D.,
a practicing optometrist in Greenville and Rolling Fork, Mississippi,
as the incoming SECO International President. Dr. Lord has served
in the capacity of President-Elect since the 2007 SECO Congress
and assumed Presidency during the annual House of Delegates meeting
held February 29, 2008, during SECO 2008. Dr. Lord was first elected
to the organization as the Mississippi Trustee in 2002. In 2004,
he was elected to the position of Secretary, and then served subsequently
as Treasurer and Vice President prior to becoming President-Elect
of SECO International in 2007.
As incoming president, Dr. Lord has outlined several goals for
SECO during his term. "As SECO continues to grow and its exhibit
hall expands, our number one priority is to offer optometry professionals
the best possible continuing education program and exhibit hall,
featuring the very latest in the industry," said Dr. Lord. "We
also want to increase our associate members, expand our international
programs and continue to meet the needs of both our industry partners
and attendees."
"SECO is unique in that it allows optometry professionals the
opportunity to complete all of their CE and shop the exhibit floor
for everything they need for a thriving practice," added Dr. Lord.
"It's a single source for world-class education, a marketplace
filled with the latest technological advances, breakthrough products
and eyewear fashion trends, and networking events with colleagues,
friends, academics, industry leaders and employers," he said.
"SECO really is the Education Destination in the industry."
A practicing optometrist for more than 30 years, Dr. Lord established
his first practice in Rolling Fork, MS and later opened a second
office in Greenville, MS. In addition to SECO International, Dr.
Lord has been involved in other organized optometry organizations,
including the American Optometric Association (AOA) and the Mississippi
Optometric Association, of which he is a past president.
A 1977 graduate of the Southern College of Optometry, Dr. Lord
is a Room Sponsor at both the Southern College of Optometry and
the University of Alabama at Birmingham School of Optometry. Dr.
Lord also has a Bachelor of Arts degree in biology and psychology
from the University of Mississippi. He is very active in his community
and church, having served on the Board of Trustees at Rolling
Fork Methodist Church, as well as several committees. He is past
president of both the Washington County Cancer Society and the
Sharkey Country Club. He resides in Rolling Fork. Dr. Lord has
two daughters. Allison, a graduate of UAB School of Optometry,
practices with him. Lisa is the Director of Institutional Research
at the University of Louisianna at Lafayette.